• The “Attitude-behavior” gap exists in online green purchasing.
  • Redesigning e-commerce platforms can bridge the gap and promote sustainability.
  • An effective and user-friendly concept design for showing eco-labels is proposed.
  • Proper explanations of eco-labels can gain consumer trust and increase awareness.
  • Consumers using the proposed concept design show more eco-friendly behavior.

Publications:

  1. M. S. Islam, A. Proma, C. Wohn, K. Berger, S. Uong, V. Kumar, K.S. Korfmacher, and E. Hoque. SEER: Sustainable E-commerce with Environmental-impact Rating. arXiv e-prints (2022): arXiv-2209.